let's spread the good mood
A ₹70,000 Cr+ QSR market, 60% of India under 35, and a fresh, underpenetrated category. Simple ops, standard recipes, scalable formats.
₹220
Avg. order value
₹6.6L
Monthly sales @100 orders/day
65–70%
Gross margin
₹1.12L
Monthly store EBITDA (base case)
~₹16L
Startup investment (250–300 sq ft)
12–18 mo
Payback target
play with the numbers
₹220 AOV × orders/day × 30 days
100 orders / day
Monthly sales
₹6.60L
Break-even ≈ ₹4.36L/month (base case)
one production line
company owned + franchise
Outlets & revenue potential · 30–40% YoY growth target
prove it, then scale it
PHASE 1 · 0–90 days
Pilot one store
Test recipes, ticket times, best sellers & pricing.
PHASE 2 · 3–6 months
Refine the playbook
Lock recipe cards, prep, packaging & staffing.
PHASE 3 · 6–12 months
Open 2–3 formats
Test kiosk and core store formats.
PHASE 4 · 12+ months
Franchise readiness
Training, audits, supply chain & site criteria.
All financial figures are planning assumptions, not forecasts or investment guarantees.